Started by a Mexican couple, Ardyss International Inc started marketing its business in full in 1990. this was developed in Mexico at the beginning but had its sector branches in Mexico and later in other states of America too. The primary business of this company involved selling garments; now it deals in cosmetics, nutritional, hygiene and reshaping garments too.
The ArdyssLife range of garments and reshaping garments were an instant success. The Body Magic 2 step system which alters users shapes to make them look better shaped became very popular. One of the best features of this product is, on regular use, it helps shrink your waist size.
This innovative product rolled successfully in production and other products were cleansers, skin tones and creams that made look young and better. Soon, it also started selling multivitamin, nutritional and weight-loss products that contribute to overall body health. While it was known that Ardyss dealt in innovative products, most consumers didn’t have a full picture of the products they used and their complete benefits.
End users were lacking information about the product because of poor marketing skills of the product. The key to success is not just a winning product; but also effective marketing. Ardyss lacked in this. The company followed a direct marketing strategy by avoiding the middle men and retailers so the consumer was more benefited.
The modern marketing followed by the company was not implemented in the proper way .the substitute products in the market were not as good as the products here but marketing strategies implemented by the company were poor. The success of the product does not depend upon the manufacturer but it totally depends upon the marketing tips and ways in which the product is marketed. Ardyss needs a fundamental change in its marketing technique in order to make the product information reach customers completely.
It’s only through effective marketing that a business can hope to see success and beat its competition in the market. So the company must concentrate and pay more attention in the marketing field so it the end user are made to know about the product and its features. Without proper propaganda on its uses, a product cannot hope to see much profit in the market.
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